They make money based on what they write. Some companies give perks to choose their medication over another.
Also, if we reformed the patent laws and generic meds laws, these pharmacutical companies couldn't hold out on the generic makers like they do now and these meds would be more accessible and affordable to the people who need them most.
Some companies just change a slight thing to their meds and refile for the patent therefore avoiding the chance it will go to the generic manufacturer
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