Googling "Juice Plus" returns quite a number of hits, including this
CLINICAL SUMMARY
An extract made of dried fruit and vegetable powders. Juice Plus+� was created by a naturopath, Dr. Humbart "Smokey" Santillo. Based on the creator's notion that the nutritional benefits of fresh fruits and vegetables can be obtained by in a capsule of dried extracts, the supplement is touted as an easy way to help you �feel better�, �look better�, �sleep better�, �get tired less easily�, and �shed a few pounds�. A few small-scale studies have shown that supplementation with Juice Plus+� may increase serum antioxidants (2) (5) as well as protect lymphocytes in the elderly (4). While it is true that nutritional supplementation is important in maintaining health in many segments of the population, particularly the elderly, none of the scientific studies undertaken have sought to prove that Juice Plus+� is more effective or more bioavailable than other supplements. In addition, no studies exist to compare the physiologic effects of supplementation with Juice Plus+� and eating whole fresh fruits and vegetables. Juice Plus+� is distributed through a multi-tiered marketing scheme with exaggerated value and cost. But I don�t think it�s sort a new product as such. In fact, companies change the brand name of the pruduct without significant product improvement. Interestingly, a book has been published on the subject. You may have a look at
http://www.lulu.com/content/587718 or if you wish u can buy it from either Amazon or Barnes & Noble with the title �With a license to kill� with ISBN no. 978-1-84753-026-4